Make your Blog Or site Grate
Put everything you have into to it. What are you interested in? Focus on your strengths and interests. Write something useful. Write something new. (ie. top 10 ways to ....). Ensure all titles, links, meta tags are properly coded.
Develop your audience.
Although some sites may appear to be general interest - i.e yahoo. You want to focus on users who will bring the most value to you. Find the underlying purpose of your site, most of the time, it is to get information out to a specific group of people, and increasingly more popular now to have e-commerce sites. But again, you are offering information on a product or service or multiple products and services, and then providing the online sale. Depending on the underlying purpose of your site, you will be able to quickly identify the value target audience.
You want a domain name to be reflecting your company as well as brand your service, content, or product. You also want your website to have an identity so that people can visit it. So if you have a site about web hosting, the domain, webhosting.com, would be an ideal name.
When you are looking for help promoting your site for top keywords, using keyword research tools for effective keyword bidding is essential. As you have probably heard over and over, keyword marketing is a pivotal step for success for online business. When you search a software tool to find the most popular keywords for your website you have to know exactly what is behind the high frequency of a specific search phrase.
If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark. Once your site structure is done it is time to create the content for the site, which is the crucial part and where the keyword optimization and keyword density comes into play.
Never forget that keyword marketing research is the factor that determines the success or failure of your niche site. Keyword ranking is a very important process for any webmaster or writer to make use of the most searched keywords and related terms to help visitors find what they need. While doing keyword optimization it is always recommended to do a thorough market research and competitive analysis to find top keywords used by search engine visitors to find products and services online and what search terms are targeted by your competitors who are doing well in online marketing.
Keyword ranking will help you keep afloat from your competitors, because through it, you’ll know what the public wants, what people actually looking for, thus is giving you ample time to come up with services and goods that these people want. At its simplest level, keyword research is about studying the phrases that work for your search engine audience.
There are tools available which help you identify search terms suitable for your business and you should use them to assist you in keyword research. If you’re a brick and mortar business that sells power tools, proper keyword research can be a tremendous help—even before you set up your online business.
In summary, a keyword ranking research is the heart of any search engine optimization task. An effective website relies on good keyword density, and using the right tools to manipulate those terms.
Doing proper keyword optimization needs both time and skill, and the service doesn’t come cheap. In a nutshell, keyword marketing and ranking undoubtedly is a very important and also fascinating field of Internet marketing that unravels the magnitude of the Internet.
1) Make your site great. Put everything you have into to it. What are you interested in? Focus on your strengths and interests. Write something useful. Write something new. Make some lists (ie. top 10 ways to ....). Ensure all titles, links, meta tags are properly coded.
2) Develop your target audience. Who are you marketing your site to? Although some sites may appear to be general interest - i.e yahoo. You want to focus on users who will bring the most value to you. Find the underlying purpose of your site, most of the time, it is to get information out to a specific group of people, and increasingly more popular now to have e-commerce sites. But again, you are offering information on a product or service or multiple products and services, and then providing the online sale. Depending on the underlying purpose of your site, you will be able to quickly identify the value target audience.
3) Build the communityNow comes the fun part. You have to build a community of website frequenters. Not visitors, visitors are guest, people who stroll in and stroll out. In order to build a community, you have to keep your site fresh with new content that will keep users coming back. The internet term is sticky content. Now I am not just talking about getting those free syndicated content news article links from moreover.com, or other companies. I am talking about writing your own content. Or getting other peoples work (you have to have their permission of course). Many writers would love to have their work posted on many websites around the world, developing and growing their exposure. They will likely ask for a text-ad with their name, company, and link back to their website.Another area, which you should use to keep your site up to date is to, build a library of relevant links. Use the target attribute in the anchor tag so the link opens in a new browser window. An important part of this step is ensuring that you have submitted your site to all of the major search engines. Don't bother with those paid submission schemes. They often are more hype than what they claim to do. One of the most important things to consider when submitting to search engines is the coding of each page, unique titles on each page, then have corresponding text in the main body. Also make use of the ALT="" attribute, especially if your site has a lot of images.Ensure that you take a look at specialty search engines for your industry / value target. / geography. IF you are a Canadian site, you would want your site listed in all of the major Canadian search engines (Sympatico and so on). If your site deals with automotive products, you would want to be listed on various automotive specific directories. One site, searchenglinewatch.com, provides a list of search engines in the various categories. IN addition, a simple search for "Automotive Search Engines" on goggle would yield you something.
4) Get the WORD OUT. Make it known that you are out there. Issue multiple press releases on interesting services offered on your site. Ensure that you have Unique Differentiation Content and Services, which you can advertise. Send out your custom press releases to editors in your value target. If you are selling something or if you are providing a service (i.e. discount travel packages) contact both print-magazines, newspaper editors. As well as web-guide, online based guides, and portals, as well as relevant e-zones. Relevant meaning, the majority audiences of which match your value target. Value target: The most applicable target which will maximize your purpose. For a business this would mean long-term profitability. If your website provided a certain service, you would target not necessarily the broad users, rather you would go after the users would be willing to ante up the cash for your service. So you have to look at, should I target a bunch of people, and get a lower response rate. Or should I target a specific group of people where I will get a higher response rate. In order to target this group, you may have to differentiate your service a bit to attract the needs of this group. All of these relates back to the price you are charging for the item, and the costs associated with advertising. On the internet, it is often more effective to differentiate your service, then target a narrower group.
