create a web site Article Your Cutting-Edge web site Resource Below, you'll find extensive information on leading create a web site articles and products to help you on your way to success. Web Site Building, Site Structure And Mapping Content is king, linking is queen, but structure comes first. A logical structure of your site is an asset to take into account and not to be underestimated. Actually, I believe that structure is the most important of the three. Site mapping Imagine a piece of paper, just a white sheet. Put your home page on top. Below it, put the pages that are at the same level as your home page. Below that put the sub directories that you have on your host and their pages below them. You really should not have sub directories of your sub directories (search engines will not easily find them) so it stops here. Draw a circle around it all and start adding your internal links drawing lines between your pages. Now draw outgoing and incoming links (one line can represent several links). This is what I call site mapping, your site structure. You should build your site structure the same way you build your page structure, with extreme care and with a purpose. AND, your structure should reflect your strategy. You can have 2 main strategies for your home based business site, so we will discuss 2 main structures as well. Two types of structures and strategies One type of structere is when the main purpose of your site is to "sell" the things you show on your home page (or main selling pages). This is a very simple strategy and everything should point mainly to those pages. Your other pages will have one goal, lead your visitors to your home page and try to sell (or offer) them your product or service. This means that all your resources, all your work should be concentrated on improving and updating your home page, so your visitors will come back to it. All your optimizing efforts are concentrated mainly upon your home page and PR (Page Rank) and keyword optimization will be of the utmost importance to that page. This will result in five or six, links on each page, deliberately concentrating PageRank on a small number of sales pages which you want to rank highly in search engines.The other strategy is that you have several main pages. Your home page and several pages at the same level that are directly and logically (inter-)related. Visitors can jump around, go from theme to theme and find several things they are interested in. Your main strategy is not to lead them to your home page, that is only something like a welcome page. Your main strategy is to keep your visitors on your site or get them interested in coming back.Your incoming and outgoing links are spread throughout your main pages. You are spreading PR and keyword optimization throughout your site. This results in dozens of links on every page, to all other pages of the site. This helps distribute PageRank evenly throughout the site. When you start building your site, you will have to choose between one of these two strategies. Once chosen one, stay with it. I think I would rather make a new site than try to change or combine these strategies and structures. Is one better than the other? No, it all depends on the purpose of your site. How can this mapping of your site help you? You need a logical structure for your site. The map shows you how people enter your site, leave your site and where your main attention should go to when updating and optimizing. You need the flow of your site to be smooth and easy to follow for your visitors. It is as if you take them by the hand and show them what you have to offer and that should be a pleasant ride. All the pages of your site should use the same template and it should be obvious what you want them to do and it should be easy to follow this flow. It is extremely important that your site is easy to navigate! Try to want them to stay on your site and invite them to come back, and of course, give them a reason to do so. Give the option to bookmark your site and be sure that your site title is unique, clear and inviting. Offer your newsletter, updates, articles etc. I do not like pop ups, actually I hate them. I did not ask for them, so I do not want to see them.Tracking You need to know if your strategy is working, so you need to know where people enter your site, how they browse around, where they left your site and how long they where at your site. Of course you want to know for each visitor what they did. Use this information to tweak your site and strategy. I use StatCounter, simply the best tracker there is. I would like to know what it is they are looking for. Your tracker should give you the information about which keywords people used to get to your site. An other service that can be extremely helpful is a robot watch that tells your when search engines visited your site and how they crawled it. Robot Manager provides this service. But what would be even better than knowing where your visitors came from and which keywords got them to you? I would like to know what they are looking for on my site!Of course you can ask them. Get them to fill in a survey or something like that (and reward them for doing so). I have heard people who said it worked quite well. I could understand that if you have a high traffic site, but if not? There wont be a lot of people willing to spend their time to supply you with this kind of info. What do I do? I use a site search box that once a week gives me the information of what people searched for on my site! There is no better way to please your visitors as to give them what they are looking for. You can find that search box on my home page. Use the tracking information to improve your site structure and to give your visitors the service they deserve and are looking for.
Below, you'll find extensive information on leading web site promotion articles and products to help you on your way to success. Marketing Your Internet Site: 5 Easy Ways To Drive Traffic To Your Site 1) Make your site great. Put everything you have into to it. What are you interested in? Focus on your strengths and interests. Write something useful. Write something new. Make some lists (ie. top 10 ways to ....). Ensure all titles, links, meta tags are properly coded.2) Develop your target audience. Who are you marketing your site to? Although some sites may appear to be general interest - i.e yahoo. You want to focus on users who will bring the most value to you. Find the underlying purpose of your site, most of the time, it is to get information out to a specific group of people, and increasingly more popular now to have e-commerce sites. But again, you are offering information on a product or service or multiple products and services, and then providing the online sale. Depending on the underlying purpose of your site, you will be able to quickly identify the value target audience.3) Build the communityNow comes the fun part. You have to build a community of website frequenters. Not visitors, visitors are guest, people who stroll in and stroll out. In order to build a community, you have to keep your site fresh with new content that will keep users coming back. The internet term is sticky content. Now I am not just talking about getting those free syndicated content news article links from moreover.com, or other companies. I am talking about writing your own content. Or getting other peoples work (you have to have their permission of course). Many writers would love to have their work posted on many websites around the world, developing and growing their exposure. They will likely ask for a text-ad with their name, company, and link back to their website.Another area, which you should use to keep your site up to date is to, build a library of relevant links. Use the target attribute in the anchor tag so the link opens in a new browser window. An important part of this step is ensuring that you have submitted your site to all of the major search engines. Don't bother with those paid submission schemes. They often are more hype than what they claim to do. One of the most important things to consider when submitting to search engines is the coding of each page, unique titles on each page, then have corresponding text in the main body. Also make use of the ALT="" attribute, especially if your site has a lot of images.Ensure that you take a look at specialty search engines for your industry / value target. / geography. IF you are a Canadian site, you would want your site listed in all of the major Canadian search engines (Sympatico and so on). If your site deals with automotive products, you would want to be listed on various automotive specific directories. One site, searchenglinewatch.com, provides a list of search engines in the various categories. IN addition, a simple search for "Automotive Search Engines" on goggle would yield you something.4) Get the WORD OUT. Make it known that you are out there. Issue multiple press releases on interesting services offered on your site. Ensure that you have Unique Differentiation Content and Services, which you can advertise. Send out your custom press releases to editors in your value target. If you are selling something, or if you are providing a service (ie. discount travel packages) contact both print-magazine, newspaper editors. As well as web-guide, online based guides, and portals, as well as relevant e-zines. Relevant meaning, the majority audiences of which match your value target.Value target: The most applicable target which will maximize your purpose. For a business this would mean long-term profitability. If your website provided a certain service, you would target not necessarily the broad users, rather you would go after the users would be willing to ante up the cash for your service. So you have to look at, should I target a bunch of people, and get a lower response rate. Or should I target a specific group of people where I will get a higher response rate. In order to target this group, you may have to differentiate your service a bit to attract the needs of this group. All of these relates back to the price you are charging for the item, and the costs associated with advertising. On the internet, it is often more effective to differentiate your service, then target a more narrower group.4) Keep that community going:Involve your site community as much as you can. One of the best ways to do this, is to set-up your own e-zine, online newsletter. You already, probably have a fair chunk of content on your site, why not bundle it up into a newsletter. Provide a few new articles, hints, tricks, links, downloads, contacts, how-tos, etc. each week, when you are done sending these out each week, you can add it to your repertoire of online content. By doing this you are accomplishing 2-fold, you are getting the new content on your page in a consistent basis, which will pay-off in the long term. Secondly, the e-zine helps build your community, by keeping users coming back to your site. A neat business model, if you provide a lot of really useful content, is to setup a subscription based service to your premium content. You provide the free newsletter with some free content, then you include short blurbs of various reports, and in-depth articles on your site. In order to access these you require a subscription, password and id. You can setup your own merchant subscription service using PayPal . 5) Ok you have completed steps one through 4. Now what? Well, you need to continually keep up with updating the site, and growing the site. At this stage you need to focus on your core competency, go back to your purpose, and decide on revamping, improving, or expanding these services. In addition, you may want to provide, special buttons, and banners for your site visitors to link back to your site, or subscribe to your e-zine.You should be well on your way, now its time to go back to step 1. Remember , you can never leave your site without updating it and expect substantial growth. Keep the community growing.. We strive to provide only quality articles, so if there is a specific topic related to web site that you would like us to cover, please contact us at any time. And again, thank you to those contributing daily to our web site promotion website.
Its been less than a month since I wrote about how we had just reached the 600,000th domain that we were hosting. Now, not quite 30 days later we are a day or two away from 650,000! That is a crazy figure. It doesn’t mean we just added 50,000 domains, that is the number that we have grown by. That includes attrition from customers that didn’t renew or went to another hosting company (Why would anyone ever do that ) That is simply an amazing number of new customers coming on board.
I remember talking with some others in the hosting industry in late July musing on the possibilities of what we could accomplish growth wise in the next twelve months. I thought we could accomplish a 50% growth rate in new signups over the next twelve months. Well here it is 4 months later and we have already increased our signup rate by 40%. That gives me 8 months to increase another 10%! Come on, I can go to every Jazz game, watch all my Prison Break episodes, 24 episdoes, Smallville, and even Desperate Housewives and get 10% by January?
Joking aside, things really are good on the growth side, and this week we will have announcements going out over email to all our users of some cool technical advances we have at Bluehost and Hostmonster and some of the new services that will affect our customer base in the future. Thanks again for sticking with us and for all you do!
There are three things I have definitely learned in my 35 years on this earth. A bird in hand is safer than one above, never eat yellow snow, and kick your competition when they are down and never let them get back up! The hosting industry is a VERY cutthroat business. There isn’t room to let your competition share market space with you, and there certainly isn’t an unlimited amount of advertising avenues to pursue. This being the case you should do anything and everything you can to forcibly take business from your competitors.
I certainly am not suggesting anything immoral or illegal to obtain your goals, but I am here to tell you that business is a war for customers and you better have a very good battle plan if you expect to win (Achieve your growth goals). This may seem strange from someone who has written in the past that many of my fiercest competitors are also my friends. We talk often, share ideas, and if they are really struggling with an issue I am glad to help out where I can. I do this because I respect these people in the industry and that respect translates into help and information if they require it.
Having said that, my goal is to take ALL of their customers. They aren’t stupid. They know that is my goal and I have even mentioned it to them on several occasions, and if they were smart they would be plotting to take my customers as well. I can think of several occasions where we have gone above and beyond what any sane company would do to get an affiliate relationship with a large advertiser. We try to know as much as possible about our customers and especially our affiliates so that we can use that knowledge to give them what they want to do business with us.
Not everyone wants the same thing, especially when it comes to affiliates. We work HARD to know our affiliates needs and address them in such a way that they don’t have any desire to promote someone else ahead of us if we work hard and give them what they want.
In short if your support isn’t as good as ours you ARE going
I am glad to see many users responding to our proposed plan of possibly implementing windows hosting. Thanks for your comments.
Let me make one thing VERY clear. If we do windows hosting it will probably be more expensive than linux, but the windows hosting platform will survive on its own. Meaning the linux hosting will in no way subsidize the windows hosting. Windows hosting MUST be profitable on it own. So for those worrying about price increases or service levels dropping, please don’t. Everything will remain just as it is including pricing.
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